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Design an EA Strategy to Articulate the Value Proposition of the EA Function

Maximize the likelihood of EA success by communicating EA’s expected contributions to the business.

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Contributors

  • Zachary Curry, Director, Enterprise Architecture and Innovation, FMC Technologies
  • Pam Doucette, Director of Enterprise Architecture, Tufts Health Plan
  • Joe Evers, Consulting Principal, JcEvers Consulting Corp
  • Cameron Fairbairn, Contract Architect / Consultant, 8Bit Networks
  • Michael Fulton, Chief Digital Officer & President, Americas Division at CC&C Solutions
  • Tom Graves, Principal Consultant, Tetradian Consulting
  • (JB) Brahmaiah Jarugumilli, Consultant, Federal Aviation Administration – Enterprise Services Center
  • Huw Morgan, IT Research Executive, Enterprise Architect
  • Serge Parisien, Manager, Enterprise Architecture, Canada Mortgage Housing Corporation

Your Challenge

  • Over the last few years, there has been an increased emphasis on short-term decision making and agility by organizations.
  • Further, advances in technology have made business and technology much more intertwined.
  • Organizations lack a strategic planning entity to provide a holistic view of both the business and its technology. Organizations that lack a holistic view make poor investment decisions that do not support each other.
  • Short-term focus results in sub-optimal investments in business capabilities and technologies, with organizations failing to capture expected benefits.

Our Advice

Critical Insight

  • EA can deliver many benefits to an organization. However, to increase the likelihood of success, the EA group needs to deliver value to their organization based on the operating environment and the direction of the enterprise.
  • An EA strategy anchored in a value proposition will ensure that EA focuses on driving the most critical outcomes in support of the organization’s enterprise strategy.

Impact and Result

  • Establish the EA fundamentals (vision and mission statement, goals and objectives, and principles) needed to position the EA function to deliver the promised value proposition.
  • Identify the services that EA can provide the organization to deliver on the promised value proposition.

Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should create an EA strategy to establish a successful EA practice, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

1. Value proposition

Identify EA stakeholders and their needs, identify the pains preventing those needs from being addressed, and articulate a set of promises of value based on stakeholder needs to show EA’s value proposition.

2. EA fundamentals

Create the EA fundamentals based on the previously identified promises of value to guide the future decision of the EA function.

3. EA service design

Identify the EA services your EA function needs to provide the organization to fulfill its promises of value.

Guided Implementations

This guided implementation is a seven call advisory process.

Guided Implementation #1 - Value proposition

Call #1 - Define the business and technology drivers of the organization.
Call #2 - Create an EA value proposition linked to business and technology drivers.

Guided Implementation #2 - EA fundamentals

Call #1 - Realize the importance of EA fundamentals.
Call #2 - Create the EA function scope.
Call #3 - Define the EA principles for the organization.

Guided Implementation #3 - EA service design

Call #1 - Define the relevant EA services to your organization and how they will be consumed.
Call #2 - Finalize the set of services and secure approval for the EA strategy.

Onsite Workshop

Discuss This Workshop

Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Identify Stakeholders and Their Needs

The Purpose

  • Identify the EA stakeholders and their needs.

Key Benefits Achieved

  • An understanding of the stakeholders and their needs, which will be used to frame the EA value proposition.

Activities

Outputs

1.1

Identify and prioritize EA stakeholders.

  • Stakeholder Power Map
1.2

Review strategic documents to understand organizational plans.

1.3

Conduct PESTLE analysis to identify business and technology trends.

  • PESTLE Analysis
1.4

Interview stakeholders to identify business and technology needs.

  • List of business and technology needs

Module 2: Create the EA Value Proposition

The Purpose

  • Create a value proposition to communicate the value of EA by linking together EA’s contributions, stakeholder needs, and generated value.

Key Benefits Achieved

  • Create a direct link between stakeholder needs and ways EA can help stakeholders address those needs.

Activities

Outputs

2.1

Create business and technology drivers.

  • List of business and technology drivers
2.2

Identify pains that obstruct stakeholders from addressing drivers.

  • List of pains associated with business and technology drivers
2.3

Brainstorm EA contributions to alleviate pains.

  • Set of EA contributions to alleviate the pains
2.4

Define promises of value to articulate the EA value proposition.

  • Promises of value to articulate the EA value proposition

Module 3: Define the EA Fundamentals

The Purpose

  • Create the EA fundamentals to guide the strategic direction of the EA function.

Key Benefits Achieved

  • EA fundamentals are created to assist the EA function in making future decisions.

Activities

Outputs

3.1

Create the EA vision and mission statement.

  • EA vision statement
  • EA mission statement
3.2

Define the EA goals and objectives.

  • EA goals and objectives
3.3

Determine EA scope.

  • EA scope
3.4

Create a set of EA principles.

  • List of EA principles

Module 4: Identify EA Services and Communicate the EA Strategy

The Purpose

  • Define the EA services relevant to your organization.
  • Present the EA strategy outputs to stakeholders to secure EA strategy approval.

Key Benefits Achieved

  • Define the services EA will provide to the organization and how they will be delivered.
  • Secure EA strategy approval.

Activities

Outputs

4.1

Define the services the EA function will provide.

  • Defined list of EA services that the EA function is committed to providing
4.2

Plan next steps for the EA function.

4.3

Present workshop recommendations to EA stakeholders.

  • Executive presentation to EA stakeholders

Member Testimonials

Schedule Analyst Call

After each Info-Tech experience, we ask our members to quantify the real time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this Blueprint, and what our clients have to say.

Client

$ Saved

Days Saved

Testimonial

Canada Mortgage and Housing Corporation

$100K

30

The perspective that Info-Tech brought to the table was very practical. The team was very easy to work with in terms of understanding the deliverables we had to deliver. The depth of documentation that supports the program and was shared with us during the session and after the fact in terms of heat maps, business capabilities modelling, and architecture diagrams; these were very good. We could relate to these as they were both practical and effective in our discussions with stakeholders.

Regional Municipality Of York

N/A

N/A

It was a fantastic way to quickly kick-start the development of our EA capability / program.

Client

Facilitator(s) effectiveness

INFO & materials effectiveness

Overall experience

Understanding of next steps

Testimonial

Tufts Health Plan

7.0

8.5

8.0

7.0

Oxy Inc.

8.0

8.5

8.5

Project Management Institute

7.0

7.5

7.5

7.0