dialogue bubblesCommunication and collaboration technologies are evolving rapidly, and video conferencing technology is no exception. We recently published a revised Video Conferencing Vendor Landscape, covering seven video conferencing solutions, along with an updated Video Conferencing Strategy that covers making the case for video conferencing, selecting a solution, and tips for achieving maximum benefit for your organization with the implementation of your solution.

Traditional approaches to justifying video conferencing based on travel savings are still important, but many organizations are finding even greater value from higher quality and more frequent communication, as well as collaboration experiences that are enabled by a strategy for pervasive visual communication. In that spirit, traditional video conferencing vendors – including both long-time players and newer arrivals – have extended their expertise in room-based systems with desktop and mobile video communication solutions. Thus, while there are now many options for seamless HD video conferencing available, there’s also far more opportunity to take advantage of lower-resolution video interactions.

At the same time, newer players are rocking the boat when it comes to video conferencing infrastructure. The days of limited choices among a few high-priced hardware MCUs to enable multi-party conferences are behind us – those devices are still available, and appropriate for some organizations, but newer, software-based approaches are emerging, with the potential to reduce both the cost of entry and the total cost of ownership for widespread video adoption. As well, when it comes to traditional room-based video conferencing systems, many vendors are promoting added-value opportunities such as digital signage and electronic whiteboarding: investments made in large, high-quality displays can improve communication and collaboration beyond when a video conference is in progress.

Whether through solutions directly from the video conferencing vendors, or through integrations with leading Unified Communications (UC) systems, it is important to look at the big picture before deciding on a specific solution. Consider how regular and reliable video conferencing – including dedicated rooms and executive endpoints, desktops and laptops, or smartphones and tablets – can improve communication across your organization, and with important business partners and customers, then use the vendor landscape to help select the solution that best meets your current and future needs, at the best possible price.

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