• Home
• Best Practices Research
• World Class Operations
• Tools & Resources
• Benchmarking Programs
• Events

The Evolution of Web Content Management: A tool for both IT and marketing professionals

Posted on December 11, 2012 by George Goodall

Web Content Management (WCM) was the darling technology of the late 1990s. It was positioned as a tool to help IT overcome the complexities of hand-coding web pages and publishing them to the web. The use case for WCM has … Continue reading →

Posted in Applications, News & Analysis, What's New in Research | Tagged content-management, lma, marketing, wcm, web experience management, web-content-management, wem | Comments Off

 

 

The Next Wave of Marketing Control

Posted on September 10, 2012 by Info-Tech

Websites have evolved into strong tools for marketing strategy. Web Experience Management (WEM)  vendors are offering products that ensure marketing alignment and offer multi-channel support to maintain a coherent and on-going relationship with all customers. Some vendors have expanded their … Continue reading →

Posted in Applications, Research, What's New in Research | Tagged customized content, marketing, user experience, ux, web experience, web experience management, web marketing, wem | Comments Off