Don’t just pick the social media service you “like”!
May 13, 2013You wouldn’t waste time advertising in the wrong magazines or on the wrong TV channels; why should social media be any different? More often than not, organizations jump the gun on social media service selection when building a social media … Continue reading
Posted in News & Analysis | Tagged Adobe Social, blog, Blogger, customer insights, customer service, facebook, Flickr, Foursquare, google, Instagram, linkedin, marketing, MySpace, Pinterest, public relations, Reddit, sales, social analytics, social engagement, social listening, social media monitoring, social metrics, social-media, Tumblr, twitter, Vimeo, YouTube | Leave a comment
Lack of Social Creates a Ripple Effect on CRM Commodity Features
March 21, 2013In previous customer relationship management (CRM) reports, Info-Tech viewed social media integration as one of the features of CRM suites. This year, we chose to include a mandatory social component in the evaluation of sales, marketing, and service management features … Continue reading
Posted in Analyst's Angle, Infrastructure | Tagged #integration, crm, customer service, customer-relationship-management, marketing, sales, social-media | Comments Off
The POS world is being shaken by innovative newcomers
February 4, 2013Point of Sale (POS) systems are one of the most critical systems in any organization. They are where and how a company records its sales. They deliver the final interaction with the patron. They are what the entire customer experience … Continue reading
Posted in Analyst's Angle, News & Analysis | Tagged hospitality, innovation, loyalty, marketing, mobile, portable, pos | Comments Off
The Evolution of Web Content Management: A tool for both IT and marketing professionals
December 11, 2012Web Content Management (WCM) was the darling technology of the late 1990s. It was positioned as a tool to help IT overcome the complexities of hand-coding web pages and publishing them to the web. The use case for WCM has … Continue reading
Posted in Applications, News & Analysis, What's New in Research | Tagged content-management, lma, marketing, wcm, web experience management, web-content-management, wem | Comments Off
The Next Wave of Marketing Control
September 10, 2012Websites have evolved into strong tools for marketing strategy. Web Experience Management (WEM) vendors are offering products that ensure marketing alignment and offer multi-channel support to maintain a coherent and on-going relationship with all customers. Some vendors have expanded their … Continue reading
Posted in Applications, Research, What's New in Research | Tagged customized content, marketing, user experience, ux, web experience, web experience management, web marketing, wem | Comments Off
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