The Evolution of Web Content Management: A tool for both IT and marketing professionals
December 11, 2012Web Content Management (WCM) was the darling technology of the late 1990s. It was positioned as a tool to help IT overcome the complexities of hand-coding web pages and publishing them to the web. The use case for WCM has … Continue reading
Posted in Applications, News & Analysis, What's New in Research | Tagged content-management, lma, marketing, wcm, web experience management, web-content-management, wem | Comments Off
LMA: From lead, to qualified prospect, to customer
April 17, 2012Everyone is engaged in online activities that are leaving behind more and more nuggets of information that are critical in order to build a comprehensive profile of people as prospective buyers. Web 1.0 data from website visits and search engines … Continue reading
Posted in Applications, Research, What's New in Research | Tagged lead-management-automation, leads, lma, LMA vendors, marketing, marketing-automation, media, networking, prospects, sales, social-media | 1 Comment
Increase Revenue & Improve IT’s Reputation with Lead Management Automation
September 16, 2010Lead Management Automation provides IT managers with an opportunity to increase company revenue by over 15%. Supporting the Marketing department can seem like a never ending list of constantly changing requirements. Keeping up to date with every new technology is … Continue reading
Posted in Applications, Research | Tagged automation, lead-generation, lead-management, lead-management-automation, leads, lma, marketing-automation | Comments Off
