Create an EA Strategy to Articulate the Value Proposition of the EA Function

Maximize the likelihood of EA success by communicating EA’s expected contributions to the business.


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Your Challenge

  • Over the last few years, there has been an increased emphasis on short-term decision making and agility by organizations.
  • Further, advances in technology have made business and technology much more intertwined.
  • Organizations lack a strategic planning entity to provide a holistic view of both the business and its technology. Organizations that lack a holistic view make poor investment decisions that do not support each other.
  • Short-term focus results in sub-optimal investments in business capabilities and technologies, with organizations failing to capture expected benefits.

Our Advice

Critical Insight

  • EA can deliver many benefits to an organization. However, to increase the likelihood of success, the EA group needs to deliver value to their organization based on the operating environment and the direction of the enterprise.
  • An EA strategy anchored in a value proposition will ensure that EA focuses on driving the most critical outcomes in support of the organization’s enterprise strategy.

Impact and Result

  • Establish the EA fundamentals (vision and mission statement, goals and objectives, and principles) needed to position the EA function to deliver the promised value proposition.
  • Identify the services that EA can provide the organization to deliver on the promised value proposition.

Create an EA Strategy to Articulate the Value Proposition of the EA Function

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should create an EA strategy to establish a successful EA practice, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.


Value proposition

Identify EA stakeholders and their needs, identify the pains preventing those needs from being addressed, and articulate a set of promises of value based on stakeholder needs to show EA’s value proposition.


EA fundamentals

Create the EA fundamentals based on the previously identified promises of value to guide the future decision of the EA function.


EA service design

Identify the EA services your EA function needs to provide the organization to fulfill its promises of value.

Onsite Workshop

Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Identify Stakeholders and Their Needs

The Purpose

  • Identify the EA stakeholders and their needs.

Key Benefits Achieved

  • An understanding of the stakeholders and their needs, which will be used to frame the EA value proposition.



Identify and prioritize EA stakeholders.

  • Stakeholder Power Map


Review strategic documents to understand organizational plans.


Conduct PESTLE analysis to identify business and technology trends.

  • PESTLE Analysis


Interview stakeholders to identify business and technology needs.

  • Stakeholder interview insights
  • List of business and technology needs

Module 2: Create the EA Value Proposition

The Purpose

  • Create a value proposition to communicate the value of EA by linking together EA’s contributions, stakeholder needs, and generated value.

Key Benefits Achieved

  • Create a direct link between stakeholder needs and ways EA can help stakeholders address those needs.



Create business and technology drivers.

  • List of business and technology drivers


Identify pains that obstruct stakeholders from addressing drivers.

  • List of pains associated with business and technology drivers


Brainstorm EA contributions to alleviate pains.

  • Set of EA contributions to alleviate the pains


Define promises of value to articulate the EA value proposition.

  • Promises of value to articulate the EA value proposition

Module 3: Define the EA Fundamentals

The Purpose

  • Create the EA fundamentals to guide the strategic direction of the EA function.

Key Benefits Achieved

  • EA fundamentals are created to assist the EA function in making future decisions.



Create the EA vision and mission statement.

  • EA vision statement
  • EA mission statement


Define the EA goals and objectives.

  • EA goals and objectives


Determine EA scope.

  • EA scope


Create a set of EA principles.

  • List of EA principles

Module 4: Identify EA Services and Communicate the EA Strategy

The Purpose

  • Define the EA services relevant to your organization. Present the EA strategy outputs to stakeholders to secure EA strategy approval.

Key Benefits Achieved

  • Define the services EA will provide to the organization and how they will be delivered.
  • Secure EA strategy approval.



Define the services the EA function will provide.

  • Defined list of EA services that the EA function is committed to providing


Plan next steps for the EA function.


Present workshop recommendations to EA stakeholders.

  • Executive presentation to EA stakeholders