Pano goes “Poof,” and leaves customers hanging

Posted on by John Sloan

Pano Logic, maker of small form factor “zero client” thin clients for virtual desktop infrastructure (VDI), has apparently and quite suddenly gone out of business. Pano Logic has been a champion in Info-Tech’s thin client vendor landscapes.

The Redwood City, California company’s move has come as a shock and surprise to customers. Up until the sudden disappearance of the company, Pano Logic boasted a strong and growing base of customers, including a just recently announced partnership with the Redstone Federal Credit Union of Huntsville, Alabama. The credit union was looking to replace 80% of its PCs with thin clients over 18 months.

It was the Credit Union Times Magazine that initially broke the story that Pano Logic had closed its offices and disconnected its phones. CU Times subsequently learned that the company had filed an Assignment for the Benefit of Creditors. The article notes: “Under an ABC, an alternative to bankruptcy, a company hires a third party assignee… to monetize its assets to best satisfy the company’s creditors.”

There has yet to be any formal or official statement from Pano or any representative about what happened to the company. Of course there is plenty of speculation on the Internet, but right now it is no more than rumor.

Pano Logic was a champion in our most recent Thin Client Vendor Landscape primarily due to the innovation of it’s product, the Pano Logic Cube. This zero client device is essentially a small box with a network port on one side and keyboard, video, and mouse ports on the other. The cube communicated back to server-based virtual desktops. The cube had particular value as a low cost VDI access device over a LAN.

Other champions in the space included Wyse and HP, the two market leaders in the thin client space. A challenge for Pano Logic, and indeed several other vendors in the Landscape, is its small size (70 employees) competing against these giants. Wyse has since been acquired by Dell.

We’ll continue to follow this unfolding story and provide updates as details become available.

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